Hi! Welcome to Franc.World!

Let’s play a little game...

Imagine a plumber.

Now think of a pilot.

And what about a surgeon?

Now imagine them all as female.

If your brain had initially leapt to a variety of manly men, (with at least one sporting a very impressive moustache), that’s okay. Currently in Australia, just 1% of plumbers and 13% of surgeons are female, so it’s understandable if your head went in that direction.

But why is this? Well, as women make equally good (if not better) plumbers and surgeons, there is literally no reason beyond being influenced by the traditional stereotypes. 

Sad but true? Yep. So how do we change that? 

We start with challenging the stereotype. 

At Franc.World our mission is to build Australia’s largest multimedia platform dedicated to showcasing educational opportunities and all career paths. We want to empower every Australian girl to reach her full potential, to help eliminate career-based gender stereotypes and to create a truly equitable, inclusive and prosperous society for all.